The dressed you and the nude you.
What about the you in between?
Art, culture, travel, vegetation….
Sources inspiring our delicate colours.
The suppleness and humidity of our textures convey emotion and passion.
Our dimensions and silhouettes define feminine curves.
We aspire to inspire the « you »
in between the nude you and the dressed you.
Patterns with Style
Our dainty cut accommodates low neckline and diverse styles.
Our lingeries will not add volume; instead create a three-dimensional and
slim tidy silhouette by bringing height to your bust.
They do not push up, nor force you into a mould;
Our calculated pattern allow them to highlight your natural lines.
If you prefer the niche and stylish European lingerie
but can not find a brand that serves your body type…
If you love delicate design
but still hope to compliment your body…
We heard your voices.
Made in Japan
With our aspiration to introduce
the height of Japanese craftsmanship through lingerie,
our products are the fruit of carefully selected
fabric and material manufacturers, dye houses, and sewers.
We develop in close collaboration with
professionals from various fields
to achieve the supple and lustrous texture,
colours complimenting all skin shades,
and exquisite finishing for all of our products.
Maimia lingerie is assembled
under the careful eyes and hands
of Japanese craftsmen.
Their skill is particularly required in handling delicate leaver lace.
French Leavers Lace
Maimia lingeries are adorned
with the highest tier French Leaver lace.
With over 200 years of history,
French Leaver lace is hand crafted using a loom
only manageable by a seasoned artisan.
In comparison to the standard raschel lace,
they are known for their dimension and sophisticated translucency.
Our leaver laces come from the top lace brand
who also work with Haute Couture maisons.
Their fresh colour and exquisite patterns
are signature to the French brand.
Debuted in May 2018 with First Collection « Marrakech »
Based in Tokyo, we started with an online store
and Pop-up appearances in the lingerie concept store, Il Felino.
Each season, we make Pop-up appearances
in department stores between Tokyo and Osaka.
In October 2019,
the brand was awarded 3rd place
in the up-coming brand contest « Young Label Award »
within Interfilière Shanghai, the largest lingerie trade show in Asia.
We were awarded a booth
at the global intimate apparel show, Salon de la Lingerie
scheduled in January 2022.
Born 1990 in Tokyo.
She has a BA from Gakushuin University
and a MA from Keio University French Literature department.
Thesis on 19th century author Alfred de Musset.
Inspired while working at fashion school Esmod Japan as class interpreter,
she learned lingerie design
at Vantan Design Institute, Lingerie Design Course.
Founded Maimia Inc. in 2018.